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What the Super Bowl Teaches Us About Media Spend
http://www.freeimages.com The Super Bowl is almost here, and to marketers that means one thing – time to watch the commercials and speculate on how all those millions of dollars spent on brand...
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Are Your Reports Actually Useful?
As marketers, we tend to generate a lot of reports. These reports can be internal within the department, or external to key stakeholders within an organization. The keys to a good report aren’t great...
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Advanced Excel for Reporting
Yesterday, I talked about building reports that are useful to key stakeholders. Today, I’d like to link to some resources for Excel that will help create more powerful reports. Here are some great...
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